Brand creation

A new idea is exciting, and deserves the best possible start. But getting your brand launch right can be daunting, and it’s rare to get more than one chance.

Your new brand may be a start-up, or a new product or service within an existing organisation. Any entrepreneurship situation faces some real challenges: it’s a competitive and noisy market, and it can be extremely difficult to get heard.

A distinctive, commercially oriented brand launch strategy will help you cut through that noise. It will ensure your new brand goes to market fully built and well-rounded, and ensure that the right people hear about it in the right way.

Why brand launches can go wrong

• Too much investment too early, or too little investment
• An assumption that the new idea is so compelling, it will just sell itself
• Insufficient communication of the benefits/uniqueness
• Using previous launch methods which are now dated
• Wasting money communicating to the wrong audiences
• The new product confuses your brand architecture
• Employees don’t ‘get’ it, or resent/resist the new idea.

The branding process with Studio North was an incredibly enlightening, introspective experience. Through greater understanding of who we are, we’ve really been able to tap into our brand essence and cultivate a philosophy at Festive Lights.

Daniel Almond, Head of Marketing, Festive Lights